Story & Streusel
The founders: Since studying communication design, Katja Espach and Roman Holt have been the creative task force behind the name HELIUM. Even before the company was founded in 2001, they were the driving force behind globally recognized brand logos such as smart, Rotwild, René Lezard, BrandEins and many more. Driven by their passion for creativity, the foundation was only a logical step and the name of the agency a logical consequence:
H + E = HELIUM (chemistry lessons, periodic table of the elements).
At the beginning of the design studies, nobody thought about marketing, concepts and strategies. From the roots to creative people, the idea was rather the breadless art. Advertising, marketing? No one would have thought of that! Nobody would have thought that our canvas would one day be brands and our tools would be pixels! Working on and with brands has been our daily business for 23 years now - we love what we do.
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